Boutique Consulting Firm for Alternative Investment Managers 

Our Mission

To reify—make real—the ambitions of alternative investment managers through tailored advisory services grounded in integrity, transparency and value creation.

Founder

Melissa Greenberg is the Founder of Reify Advisory and brings over 15 years experience in business development and investor relations. Most recently, Melissa was a Partner at Desert Light Capital. Previously, she was Co-Head of Investor Relations at North Peak Capital where she was instrumental in growing the fund into an institutional business. Previously, Melissa was a Director at Protocol Capital Management, a leading boutique capital placement firm for hedge funds. She also worked at Cantor Fitzgerald and Jefferies where she was an integral member of the Capital Introduction team. Melissa received an M.B.A. from Columbia Business School and a B.S. in Hotel Administration from Cornell University.